Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, images, and video. Every day, marketing teams face a crucial decision: Should ...

If you’ve ever spent hours (or days) trying to write the perfect ad headline only to watch your campaign flop, you’re not alone. Most business owners and marketers waste valuable time and money ...

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Let me tell you a simple fact. Your visuals grab the attention, but it is your Facebook Ads copy that sells. Look at the ad creative above. If you are like most people, the first thing you saw was a ...

LocaliQ, Gannett’s Digital Marketing Solutions business, has added a suite of three free solutions to help brands improve their digital marketing. According to LocaliQ, the new offerings are: - The ...

Overview:   AI tools now drive every stage of digital marketing, from planning to conversion.Brands that use AI can enhance their content strategy, in ...

Producing effective ad copy remains one of the biggest challenges in PPC advertising. It’s expensive, time-consuming, and often a guessing game – especially when scaling campaigns across audiences and ...

Reddit is integrating generative AI into its suite of ad-creation tools. This week the company released a new ad copy chatbot that creates AI-generated headlines, custom asset cropping, improved bid ...

Generative AI for ad creative is coming to Meta’s Ads Manager. On Wednesday, Meta announced it’s starting the process of rolling out three of the AI-powered tools that it’s been incubating within its ...

New technology that converts text prompts into headlines, conversational paragraphs and images is in the early days of making its way into online ads. Along with OpenAI's ChatGPT, all the major online ...

Microsoft reveals the impact of inclusive ad messaging on Gen Z consumer behavior, along with prompt engineering tips to improve ad copy. Inclusive advertising significantly impacts brand perception ...

Weeks after Meta launched a suite of generative AI-based tools to help advertisers create different campaigns, LinkedIn has introduced its own tool to suggest different copies of an ad. The company ...