AI referrals consist of online-shopper traffic generated by clicking on a link in an answer generated by an AI chatbot or ...

Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior. The new offering, Customer Journey Analytics, ...

Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

LAS VEGAS--(BUSINESS WIRE)--Today, at Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) unveiled new Adobe Product Analytics in Adobe Experience Cloud. The new ...

Adobe's new Customer Journey Analytics solution is a multi-channel customer analytics platform that promises dynamic, real-time dashboards and actionable data presentations. Adobe is applying the ...

Consumers spent a record $257.8 billion online between Nov. 1 to Dec. 31, up 6.8% from the previous year, according to Adobe ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. This article is more than 2 years old. Consumers are using ...