Siri, Apple and AI
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Apple has confirmed a multi-year AI partnership with Google, bringing Gemini models to the heart of Siri and Apple Intelligence. The deal raises big questions about privacy, competition and Apple’s long-term AI strategy.
Apple's decision to integrate Google's Gemini AI into Siri and Apple Intelligence reflects a calculated strategy rather than a surprising shift. By
Apple struggled to deliver on its AI promises while competitors such as Amazon, Meta, and Microsoft invested billions in AI infrastructure and products. The Google partnership represents a fundamental integration,
The partnership may also help Apple build new AI-powered features across its ecosystem, including iPhones, iPads, Macs and other Apple devices.
Apple has inked a multi-year deal with Google, reportedly worth $1 billion annually, to power its next-generation Siri features with Gemini AI models. This strategic move comes after Apple tested various AI contenders,
Apple is now working with Google to help build AI Foundation Models used across its platforms. Here’s what we think we know, so far.
The Chosun Ilbo on MSN
Apple abandons in-house AI, adopts Google's Gemini for iPhone
Apple has selected Google’s “Gemini” as the foundational model for its artificial intelligence (AI) system “Apple Intelligence” to be integrated into the iPhone. Amid fierce AI technology competition among big tech companies,
Apple downgraded to Hold as AI execution lags, the iPhone outlook weakens, and costs rise. Click here to read my analysis of the AAPL stock.
San Francisco, UNITED STATES: Apple Inc. CEO Steve Jobs discusses the iPhone during his keynote address on the opening day of the Apple Worldwide Developers Conference 2007 (WWDC 07) at the Moscone Center West in San Francisco, California 11 June 2007.