Marketing mix modeling (MMM) is back in vogue. But marketers don’t always have the data they need for apples-to-apples comparisons of different media channels. Take digital audio. The lack of ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In an era dominated by visual content, the power of sound ...

How does sound in audio and podcast advertising affect and influence people in real-time? That is a question that Scott Simonelli, founder and CEO of Amazon’s Audible-backed Veritonic, set out to ...

The service is a joint effort between UTA's audio division, led by Oren Rosenbaum, and UTA IQ, the agency's research and analytics group led by Joe Kessler. By J. Clara Chan Digital Media Writer UTA ...

Spotify's profitability surge is driven by premium pricing, ad growth, and lower podcast costs, transforming it into a cash-generative audio platform. Personalized AI features and creator tools are ...