Virtual reality (VR) and augmented reality (AR) are technologies that allow users to immerse themselves in digital worlds or ...

DELRAY BEACH, Fla., Jan. 15, 2026 /PRNewswire/ -- According to MarketsandMarkets™, the Augmented and Virtual Reality Market ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

Turning Physical Spaces into Measurable Experiences Beyond immersive events, we turn every space into an augmented ...

Mark Zuckerberg's vision for the metaverse was meant to reimagine how we interact with each other and the world, providing us ...

AR is a promising new technology that can help improve both the way businesses operate as well as how business or consumer customers experience products and services. September 25, 2020 Even before ...

Augmented reality surgical navigation integrates computer-generated images like an MRI or CT scan with intraoperative visualization of the surgical field, essentially merging the virtual and physical ...

Army leaders say they are expanding virtual training to cut down on temporary duty assignments where soldiers travel for ...