General Motors says its car designs begin with a human holding a pencil and paper. AI is making the other processes faster.

In the automotive business, the shift to the idea of a software-defined vehicle, while exciting, has also proven to be one of the most problematic, particularly given the timing challenges that ...

Something to look forward to: One of the largest and most important changes happening to the automotive business is the move to the idea of a software-defined vehicle (SDV). But as exciting as the ...

Examples of generated designs and corresponding “real” designs that were later released to market Product aesthetics have been linked to 60% of purchasing decisions in the automotive industry. With ...