The 2027 BMW iX3 debuts a new logo, blink and you'll miss it. But this quiet update marks the start of a new era for the ...
Tracing the roots of an automotive manufacturer back to its genesis sometimes requires separating marketing spin from historical fact. Having a long-lived brand with an impressive history is one of ...
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BMW has a new logo—and soon every model will wear it
BMW's new logo debuted on the iX3, but this year it makes its way to every model.
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