Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

Avinash Kaushik, Google's analytics evangelist, believes marketers who don't understand search engine marketing could become more familiar by embracing analytics (think keyword discovery through ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. UPDATED: This version adds and corrects some facts from my ...

Age- and gender-based demographics -- a staple for targeting consumers in media plans and buys since the 1960s -- is still the predominant targeting criteria used by most ad agency executives, but it ...

With the impending loss of the cookie and changing nature of tracking user IDs, what does the future of targeting look like? Moving forward, advertisers must reference and merge a plethora of user ...