While customers pull back spending at rivals, Taco Bell credits its value menu for consistent sales growth. CNN gets a look inside its test kitchen to watch the chain develop new value items that all ...

Taco Bell is serving up all treats and no tricks this Halloween, at least for those near one of the locations testing a new "sweet and savory" version of its fan-favorite Chalupa. In just a few weeks, ...

Taco Bell has unleashed its new Luxe Value Menu at select Indianapolis-area locations, offering five snacky items priced at just $2.99. From crispy burritos to a revamped Mini Taco Salad, there’s ...

Taco Bell Is Testing These ‘Premium’ $3 Menu Items at Select Locations for a Limited Time originally appeared on Parade. Taco Bell is giving its value menu a serious glow-up and fans in certain areas ...

Here’s an early Christmas gift for Taco Bell fans! After bringing back the Mexican Pizza permanently in September, Taco Bell is now adding to our holiday spirit by unveiling two new Mexican Pizza ...

Taco Bell is currently testing a bunch of new menu items in four major cities this month, and as fans have already said, they "all sound good." As it has done in the past, Taco Bell announced today ...

Crafted by the brand’s inaugural TBX chef partners in collaboration with the Taco Bell Test Kitchen, these innovations are the first items to debut from the TBX program, launched earlier this year to ...

But there's a catch. Sometimes we wonder if those innovative minds over at Taco Bell ever get to rest. Like the geniuses over at Krispy Kreme launching new flavors every month, Taco Bell is constantly ...

As it gets set to unveil its Baja Blast pie, Taco Bell is testing out a $3 Luxe Value menu in select markets, including Ohio. It's coming to the Buckeye State for a limited time, but there are hints ...