Radha Khera and Sanhita Chatterjee of Remfry & Sagar explore how fashion brands are deploying AI, blockchain, and legal-tech tools to fight the escalating global threat of counterfeiting and protect ...

Counterfeiting and malicious gray-market activity has been a consistent challenge for luxury goods brands. The counterfeit market is now considered the biggest illicit trade in the world — the OECD ...

As we all know by now, blockchain no longer just refers to the cryptocurrency market. It is a transformative tool that helps in building trust, transparency and efficiency across industries. From ...

In 2019, New Balance piloted placing QR codes on an exclusive run of basketball shoes. Wearers verified their purchase via a chip-embedded “Real Chain” card that recorded ownership and authenticated ...

The counterfeit market has long been a headache for companies with high brand value. Recently, with the emergence of AI ...