Wine snobs are being urged to look past their prejudices against 'critter wines' - bottles featuring cute animal images on the label. A deep dive into the world of wine with animal mascots by the Wall ...

One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

Bonfire Brewing recently won an award at the 2021 Craft Beer Marketing Awards (CBMA), taking home a Gold Crushie for the bottle design of their No. 10 Barrel-Aged Quadruple Demshitz Brown Ale. The ...

The maker of Jack Daniel's has sued the distiller and distributor of a cheaper, rival Tennessee sour mash whiskey, claiming it designed its label and bottle to look deceptively similar to the iconic ...

Traditional wine labels from the Bordeaux region of France are changing, slowly. Inspect a half-dozen labels: many include an image—drawn or photographed—of a stately country manor, often with vines ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

Imagine you are a packaging veteran consulting for a beverage brand that wants to redesign its flagship 500-mL/16.9-ounce PET bottle for maximum sustainability. What strategies should your client ...