These days, small business is big business, and it’s especially true in business-to-business markets. It’s often said that as much as 20% of startups fail within the first year, so it’s worthwhile ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain visibility in search engines and push out competitors. Alibaba is a good ...

It’s time to roll up your sleeves and reshape the ecommerce customer experience with these seven ecommerce customer experience strategies. Collaborating with a branding and content design agency can ...

In a world saturated with messages and choices, your brand's image is your ticket to stand out and make an impact. Killer branding isn't just about a flashy logo or a catchy tagline - it's about ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

Writing the second edition of Aaker on Branding 11 years after the initial edition has led me to reflect on how branding has changed over that time span. Although... much of the fundamentals are the ...

What is the best way for a Premier League club to promote its brand? And what is the thinking behind changes to approach? After Jack Pitt-Brooke revealed Tottenham had emailed Premier League ...

AI technology has transformed personal branding by providing various tools and resources that allow individuals to enhance their digital presence, refine their branding efforts, and maximize their ...

Increasing brand awareness is crucial for any business looking to grow and thrive in a competitive market. As someone deeply involved with building my own brand, I’ve seen firsthand the importance of ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...