First, it’s helpful to provide the definition of a strategic plan. A strategic plan is a guiding, visionary document highlighting the specific goals and actions that differentiate an organization and ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Enhance your career with our online Graduate Certificate in Strategic Communication Management. In just nine credit hours, you can develop advanced skills in planning, executing and evaluating ...

What SPS students learned from Melissa Fleming, UN under-secretary-general for global communications, about fighting ...

The sudden onset of a crisis can pose an existential threat to your non-profit organization, especially since your reputation is your most ...

There are two vital aspects to change management that help ensure organizations handle transformation effectively.

Law firms preparing for and kicking off their PR effort in 2026 face an environment that continues to change constantly.

As soon as any sort of management or governance deal between two hospitals or health systems is announced, anxiety among employees and physicians may develop. As the deal progresses further, rumors ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

The Office of the Vice Provost for Strategic Communications and Marketing provides academic and research communications leadership to advance the strategic priorities of the Provost’s Office and ...