While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...
The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before consumers visit websites or see advertisements.
Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...
New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, ...
When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...
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Vibrant Publishers’ Digital Consumer Behavior Essentials Now Available for Early Review on NetGalley
Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...
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