As data analytics increasingly shapes economic and social decision-making, its application is no longer confined to large corporations or institutional settings. Instead, analytical frameworks are ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

Generative AI (GenAI) is reshaping the first steps of our shopping experience before we ever click “buy”. From ...

New analysis released by the HotDeals Research Team suggests that consumers are entering 2026 with a more deliberate and ...

For brands, there is a reformulation of the marketing mix, where digital capabilities and operational agility are key.

Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...

Online reviews have become a decisive factor in consumer purchasing behaviour across industries, according to a new global survey released by GoodFirms, a B2B ...

Strategic decision-making is the backbone of any successful business. Having navigated both prosperous and challenging times in my career, I've come to realize the decisions we make can shape the very ...