The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

TAMPA, Fla. (April 12, 2022) – When it comes to online shopping habits, the collective wisdom dictates that consumers gravitate toward the highest-rated products. The difference between a 4-star ...

Regret theory postulates that decision‐makers do not solely evaluate outcomes based on traditional expected utility; they also incorporate the anticipated emotional response resulting from realising ...

In today’s fast-paced business environment, making well-informed decisions quickly is a crucial skill for leaders. Understanding different models of decision-making can provide you with the tools to ...

Introduction: Moving Beyond Predictive Accuracy  Prediction has been traditionally the backbone of applied data science. From ...

Starting a new business can be a leap into the unknown. The main question I think you should ask when starting a business or pivoting to a new one is whether to trust your instincts or rely on data.