What Is Customer Lifetime Value (CLTV)? In simple words, the customer lifetime value (CLTV) is the average amount a customer will spend on their products/services. CLTV is also a key metric to gauge ...
The landscape of consumer behavior is shifting dramatically. Long gone is the time when the quality or price of a product or service alone influences the decision to purchase, subscribe or return.
The attitudes and priorities of the next generation of consumers are being shaped by an intense focus on a different set of dynamics from their predecessors. While Gen-X and Millennials navigated the ...
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