When you are running an online advertising campaign, you are facing an inherent challenge that has frustrated many. People don't really like to click on ads. In fact there are many tools out there ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

The six tools include Google Display Network but also less heralded apps such as Bannersketch and MyBannerMaker.com. “If you’ve ever needed to create a simple banner ad, you might want to try one of ...

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Braithwaite, marketing manager at Jun ...

Do you want to animate your banners? An animated banner is basically an online advertisement element that contains a moving sequence of images, animation, text, and other interactive objects. It is ...

Moderated by IAB chief executive David Cohen, the session assembled 11 former board chairs alongside incoming chair Alison ...

Here at BroadwayWorld, we have banner ads on every page of our website - unless there is a takeover, in which case you might see special creative. Banner ads are one of the most common forms of online ...