Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s ...

Procter & Gamble has agreed to revise packaging of its Crest toothpaste brand under an agreement with Texas Attorney General ...

The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children.

Texas AG Ken Paxton says Crest maker Procter & Gamble will update kids toothpaste packaging to better show the recommended amount of fluoride toothpaste.

The agreement with Proctor & Gamble mirrors last year's settlement between the state and Colgate-Palmolive.

Ken Paxton secured a settlement with Crest toothpaste's makers to modify children's toothpaste packaging to accurately display the advised amount of toothpaste for kids.

P&G must "clearly depict the appropriate amount of toothpaste for children" on Crest packaging.

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Procter & Gamble’s Crest has enlisted seven-year-old social media influencer Brody Hudson Schaffer as the official “Kid Correspondent” for its new Crest Kids Color Changing Toothpaste. Specifically ...