For decades, independent retailers built customer relationships the old-fashioned way. Handshakes, trust, memory and a good POS receipt drawer. The most valuable asset in your business may no longer ...

Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.

CDK now has a CDP. The retail automotive software provider has launched its customer data platform, designed to unify ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Data privacy regulations aren’t known for being light reading. That doesn’t make it easy for businesses to become compliant. When one law refers to data subjects, another to residents, another to ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

As vehicles collect and share more customer data, collision repair shops face rising privacy, security, and legal risks.

For the modern restaurant, data is power. Data can tell you approximately how much beef you need to purchase for a typical Saturday evening shift, and it can tell you how many employees to put on the ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For centuries, banks have relied on relationships and legacy ...