For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...

Marketers are shifting from patching legacy models to rebuilding measurement around speed, strategy and trust — and AI is at ...

Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

The Interactive Advertising Bureau (IAB) has unveiled a new, multi-year initiative aimed at overhauling how advertising and ...

New technologies and data practices can help nonprofit organizations move beyond static reports toward more timely, ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...

RESTON, Va.—Comscore has named Frank Friedman as its new chief data and analytics officer and head of measurement. Friedman, who has a career spanning agency, research, publishing, and client ...