Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...

Data mining is enhanced, often dramatically, when the source data are improved. The ultimate goal is for data mining to be performed off a platform that we at Wheaton Group refer to as best-practices ...

Data mining has been defined as “the nontrivial extraction of implicit, previously unknown, and potentially useful information from data”. 1 In areas other than the life sciences and healthcare, data ...

As with any technology, the challenge to gaining proficiency is not being afraid to venture into the unknown. As Mark Twain noted, “the secret of getting ahead is getting started,” and a strategy to ...

Data mining has evolved from the esoteric domain of the mathematician to the expert statistician’s programming and workbench tools and, at last, to the realm of widely accessible business applications ...