Decisions are the lifeblood of business. From the c-suite to frontline employees, decisions are constantly being made at all levels within organizations. Some are consequential and irreversible, but ...

The push for incorporating data and analytics into business is widespread, and empirical evidence confirms it's not just hype. Data-driven companies are 23 times more likely to top their competitors ...

As marketing fails to speak the language of business outcomes due to an overemphasis on vanity metrics, it is increasingly losing its seat at the decision-making table.

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

What does ‘data-driven’ really mean? Your email has been sent “Data-driven” is a commonly-used term these days. Everyone is saying it, but do they really know what it means or how to develop ...

A new survey of Chief Data Officers (CDOs) and Chief Data and Analytics Officers (CDAOs) tracks analytics and AI adoption - and points to the challenges. But why does analytics fall short? Is it data ...

Learn how to make data-driven SEO decisions for consistent results. Discover the power of leveraging data for effective SEO strategies. In SEO, making strategic decisions without empirical data is ...

Leadership is the cornerstone of organizational success, with research showing that about 70 percent of the variance in employee engagement is attributable to the quality of leadership. Effective ...

The built environment faces increasing pressures from climate change, resource limitations, and rapid urbanisation. Simultaneously, projects now generate ...