Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.
Citations: Forman, Chris, Avi Goldfarb, Shane Greenstein. 2005. Geographic Location and the Diffusion of Internet Technology. Electronic Commerce Research and Applications. (1)1-13.
Limited adoption and diffusion of technology, together with barriers to the development and utilization of human capital, reduce the opportunities that technological progress can bring to Panama.
Some results have been hidden because they may be inaccessible to you
Show inaccessible results