Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

To implement a digital marketing campaign you'll need the essentials: access to a computer, an internet connection and the ability to create appealing digital marketing content—including research or ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Continuing our look into artificial intelligence (AI) in marketing, we look at how AI is adding value to content marketing. The use case for analyzing and editing content for grammar, sentiment, tone ...

Marketing is a multifaceted role that requires a diverse skill set. In some companies, a marketer is assigned very specific, specialized tasks, while in others you must be a jack-of-all-trades type.

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Can deepfake technology actually help you engage more customers? Check out the ethical concerns plus examples of deepfakes in marketing. Though marketers are still in the early stages of experimenting ...

Digital marketing agencies are at the forefront of the game as much as how brands engage the consumer. Since the emergence of Social Media platforms as a marketing tool, and the ever-constant growth ...

Digital marketing is all about using online platforms and digital tools to connect with your customers and grow your business. Think social media campaigns, email marketing, SEO, content creation, and ...