In this piece, Joe Martinez shares five reasons digital menus are a restaurant's most powerful tool and offers seven ways to leverage them for success. Provided by iStock. While the core focus of any ...

Designing a great traditional menu and a great digital menu board are two wildly different tasks. Even if your dine-in menu is a design marvel, you can’t just convert it to digital board format and ...

Benjamin Claeys is CEO of QR TIGER, MENU TIGER and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. Like many others, we scrambled to adapt. The speed at which restaurants ...

Restaurant menus are so much more than just lists of dishes—they inspire people. They speak to customers. Historically, though, restaurateurs used menus to show offerings without much thought about ...

When guests are searching for your food online, a digital menu that tries to be all things to all people is likely to be less effective than one that has been designed from a digital-first perspective ...

Chipotle Mexican Grill, Inc. CMG is benefiting from improved execution, a compelling value proposition and accelerating menu and digital innovation. Strengthening supply chain capabilities and ...

OAKDALE Minn. Wendy’s franchisee FourCrown Inc. has installed multimedia and event-centered messaging capabilities to suggestively sell products storewide, officials said. The company recently ...

Wendy's, the fast food chain known for pioneering the drive-thru and other marketing strategies, is planning to spend millions over the next few years to implement technology that will allow them to ...

Love it or hate it, Frontier Restaurant has gone digital. The iconic restaurant on Central Avenue in the area of the University of New Mexico has updated its menu system to digital screens and has ...

Forbes contributors publish independent expert analyses and insights. I write about food safety, traceability and digital food science. MEXICO CITY, MEXICO - JULY 03: A costumer reads the QR code to ...

WASHINGTON - At an ice cream shop in Rockville, Md., gloved servers scoop the frozen treat into cups, but a sign taped to the front window says "No cones: Covid." At McDonald's outlets along I-95 in ...

While the core focus of any restaurant might be to serve delicious, lip-smacking food, restaurants still invest a lot of time and money on paper menus and chalkboards. These two have been dominating ...