With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

It's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

PostReminder is a new direct response platform that transforms how brands connect with consumers when timing matters. With the ease of a QR code, PostReminder lets customers set reminders for upcoming ...