Dynamic pricing is in effect on the PlayStation Store, as select games are being shown at different prices for different ...
A bold experiment from Sony has not gone down well with the player base ...
Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...
Plus, advice on when is the best time to buy World Cup tickets with dynamic pricing in play: "There are deals to be had" Argentina captain Lionel Messi kisses the FIFA World Cup Trophy. Tickets for ...
March 04, 2026 - Dynamic pricing sits at the focal point of regulatory crosshairs. Also called algorithmic or "surveillance pricing," this type of pricing uses customers' personal data to set ...
Sony has been reportedly testing dynamic pricing on the PlayStation Store for months.