From airlines to food-delivery platforms, many businesses use high-tech strategies to adjust their prices online.

I've been tracking the same cart at Old Navy for the past two weeks. My prices have changed dramatically.

Imagine refreshing an online shopping cart only to see the price of your favorite jacket jump $20 in minutes. This is the reality of dynamic pricing in today’s AI-driven markets. As a digital product ...

The global trade environment is in constant flux, with rising tariff rates becoming a significant concern for businesses engaged in international markets. For many industries, these unpredictable ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

GAINESVILLE, Fla. — Sweetwater Organic Coffee Company, known for importing beans from countries like Peru, Colombia and Guatemala, is feeling the financial strain of sweeping tariffs announced earlier ...

Add Yahoo as a preferred source to see more of our stories on Google. (NewsNation) — The thrill of a new tour announcement can often turn to dread as fans navigate Ticketmaster’s dynamic pricing ...

Incorporating dynamic pricing into cost-effectiveness analysis could offer significant benefits for equity in health care. The life cycle of a drug encompasses phases of market exclusivity, ...