Why Do Consumers Opt-in and Opt-out of Email Marketing? A recent summary report by eMarketer shows that sweepstakes are a primary motivating factor in getting consumers to sign up for email marketing ...

Most Internet businesses understand that a thoughtfully planned, smartly executed, permission-based email program can drive traffic to their Web sites or stores, increase sales, reinforce brand ...

Permission is not a fun topic, but it’s an essential one if you are working with content in 2023. The need for establishing permission through an opt-in has always existed as long as the internet has ...

Building mailing lists and crafting a strong opt-in strategy are all-important in email marketing. But marketers should also take a look at their opt-out strategy. It should be prominently featured, ...

The debate between opt-in and opt-out email marketing strategies isn't simply about one choice or another. The reason? Any two marketers might have strikingly different definitions of opt-in. "[N]ot ...

As Vice President of Marketing, Bryta Schulz leads customer identity company Janrain’s global marketing initiatives. Schulz brings 20+ years of experience marketing innovative enterprise, software as ...

The potential requirement for B2B customers to opt in to emails is marketers’ biggest concern around new e-privacy regulation, according to the DMA. The survey of 305 marketers found more than a third ...

To create a consistent and compelling brand experience, retailers must ensure that consumers can connect with them at all times, using any device. Short Message Service (SMS) marketing, or text ...