We have recently seen some blockbuster acquisitions of internet real estate, in the form of premium dotcom domain names. NFTs.com was acquired for a reported $15 million and HubSpot acquired ...
Buying Tesla.com was part of a wider brand-building effort. Musk bought the domain because he understands the power of brandability, discoverability, and memorability. This is a lesson that’s ...
With speculation swirling that Google Ads may eventually kill match types, advertisers still need to optimize for today’s reality. A new Adalysis study of 16,825 search campaigns shows broad match can ...
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