First-party data holds immense value for businesses aiming to understand their customers and deliver personalized experi ...

As 3rd-party cookies fade, mid-market retailers are leaning on direct value exchanges, ID-driven experiences and zero-party ...

February 26, 2025 - The legal industry stands at a pivotal moment, driven by advancements in generative artificial intelligence (GenAI) technologies that are challenging established norms in the legal ...

Artificial intelligence is no longer just a buzzword; it's a transformative force reshaping industries, from healthcare to finance to retail. However, behind every successful AI system lies an ...

In an era where data is the new currency, establishing the right data foundation and strategy is not just a technological upgrade but a business imperative. A recent study conducted by Arcadia and ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

Before exploring its role in powering the effective use of gen AI tools, it is critical to understand what a "data strategy" entails in a corporate legal setting. In general, a data strategy is a ...

Marketing leaders are turning to zero- and first-party data to replace guesswork with intent-driven strategies that align with real customer needs.

This article is the latest in the Health Affairs Forefront featured topic, Accountable Care for Population Health, featuring analysis and discussion of how to understand, design, support, and measure ...

The Office of Management and Budget in 2020 and 2021 teamed with agency chief information officers and chief data officers to issue the federal data strategy and action plans, laying out a 10-year ...