Engineering leaders rarely get perfect information, so the job is learning how to decide, experiment and communicate clearly ...

Risk-based decision is the idea that it makes more sense to take certain risks in certain situations and less sense to take other risks in those same situations. For example, if you are in your house ...

A simple but powerful thinking framework can help martech teams evaluate ideas more thoroughly, avoid groupthink and make better decisions. The post How six thinking hats can improve martech decision ...

Risk aversion is a fundamental trait shaping how individuals, firms and policymakers respond to uncertain outcomes. It encapsulates the preference for certain outcomes over gambles with equivalent ...

We’re all guilty of putting off that big decision because our brains can’t stop focusing on potential negative outcomes.

How expressing opinions in an online meeting may feel different depending on whether a supervisor’s face is shown directly or represented as an avatar. - Humans take more risks when interacting with ...

A new startup is launching out of stealth today with $5 million in seed funding as it looks to bring its flavor of open source to risk decision-making software in the finance sector. For example, an ...

Yet one of the most revealing tests of decision-making I've observed doesn't occur in boardrooms or during market downturns—it happens during divorce. Divorce is not merely a personal event. For ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...