Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Overview: Practical projects show how data supports real decisions across industries and services.Analytics skills grow ...

SMBs was just beginning. As a pioneer in the SaaS industry, Salesforce provided businesses with a platform that constantly monitored and recorded employee actions and tracked KPIs. The vast amount of ...

As technology continues to evolve, it promotes changes to business models and surprises those who are unprepared. Businesses change their strategies and the way they operate. New threats and ...

A heatmap is a graphical representation of data using colors that represent different values. It's often used to demonstrate user behavior on a particular web page.

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Although accounting information systems offer vast value to accountants and their clients, they often lack the data analytical capabilities desired for creating additional value. QuickBooks, for ...

Thanks, in part, to the Michael Lewis book Moneyball, and subsequent Hollywood film starring Brad Pitt, analytics in American sports have increasingly entered the mainstream consciousness. From a ...