Corporate executives, the management consultants who advise them, and the financial industry executives who help corporations finance their capital investments tend to believe that whenever their ...

Yes, AI can help with innovation. But if you are to create anything meaningful, value creation must remain top-of-mind. Artificial intelligence has rapidly shifted from being a promising technology to ...

Customer focus no longer means just researching current and future needs in order to design expected or desired goods and services. Instead, a rising trend in business today is co-creating value with ...

We are still in the early part of “the curve” and not all the economic victims of the coronavirus pandemic have been revealed. It would seem the solution to weathering the storm is obvious: Shore up ...

A version of this article appeared in the Summer 2021 issue of strategy+business. In the blink of an eye, COVID-19 disrupted the business environment and illuminated a profound, sometimes overlooked ...

This study aimed to develop and evaluate the psychometric properties of a scale measuring patient value co-creation behavior based on the DART (Dialogue, Access, Risk assessment, Transparency) model.

If you're competing on price, you'll never achieve maximum profitability. Instead, everyone's job must become value creation. But are you sure that you're providing value to your customers? Even if ...