Starting with Super Bowl 54, Jay-Z and Roc Nation have largely been responsible for selecting the halftime show performers.

Puerto Rican rapper and singer Bad Bunny will be performing the Super Bowl 60 halftime show. The global superstar was announced as the Super Bowl halftime entertainer on Sunday, Sept. 28, 2025 by the NFL, Apple Music and Jay-Z-founded entertainment company Roc Nation.

Turning Point USA reveals where to watch its Super Bowl halftime show but keeps performers secret, raising questions as the day approaches.

"Lift Every Voice and Sing" will be performed by Coco Jones and renowned Deaf music artist Fred Beam. Jones has quickly made a name for herself in R&B music, with eight Grammy nominations. Her hit "ICU" is platinum certified. She is an actress as well as a musician.

Bad Bunny is playing the Super Bowl halftime show. Here's who people want to see join him on stage during the show.

Rapper, country star, and singer Jelly Roll says he wants to participate in the Super Halftime show and have a country theme.

Bad Bunny used his Grammy acceptance speech to call for “ICE out,” repeating rhetoric that helped prompt a parallel Super Bowl halftime broadcast.

Turning Point USA is going to broadcast an alternative to the Super Bowl LX halftime show. As Bad Bunny takes the stage, a different performer will take a stage elsewhere.

Gonzaga's rivalry matchup against the Saint Mary's Gaels on Saturday will feature a "One Piece" themed halftime show and t-shirt giveaways.