Jim Collins’s revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for crafting ...

“Core values” refer to your company’s principles. They show what your company stands for, who your team is and the people you want to attract. Simply put, core values are the beliefs that drive the ...

As entrepreneurs, we all want to build a business that has strong core values. Having those guiding words is a sign that your organization is confident in its identity. It helps set expectations for ...

Opinions expressed by Entrepreneur contributors are their own. A strategic and inclusive approach with input from diverse company representatives can lead to authentic and meaningful values. The ...

“Hi, I’d like a No. 4 with a bottle of water to go.” “Will that be for here or to go?” “Uh, to go.” “That’ll be $17.75. Thank you, your order number is 43. Next in line!” Five minutes after I ordered ...

The modern employee and consumer want to know that companies care about more than just sales and profit. People are more motivated to work—and consumers are more likely to patronize a brand—when they ...

In the recent event "How Delivering Against Consumer Core Values Will Help Drive Business Growth," experts share how to understand and tap into customer values. Demographics don't tell the whole story ...