Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Here we go again—just as we dig into summer, the busy back-to-school and holiday shopping ...

You finally got traffic. A few hundred visitors a day. A spike from Product Hunt. Maybe a decent post hit on X or LinkedIn.

Retail conversion measures the proportion of visitors to a retail outlet who make a purchase. If 300 people visit your store in a day, but only 75 buy something, the conversion rate is 25 percent. To ...

Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important metric or key performance ...

If conversions are the mother lode of profitable marketing, what’s the best strategic approach to improving them? I recently asked Razorfish chief performance officer Joey Wilson to share his ...

Use this Conversion Rate Calculator to determine the conversion rate of your ads, emails, posts, webpages, links, etc. You can also use it to calculate the number of clicks, users, or sessions, and ...