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14 KPI tools to track your business’s goals
Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right ...
LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability. Savvy PPC marketers often praise LTV:CAC as a superior KPI for ...
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