Before you embark on analyzing and finalizing keywords that you want your website to be shown up for, you need to remember that you need to come up with keywords from the customer’s perspective. You ...

Nobody likes being in the dark, especially when it comes to making decisions. The more information we have, the better we can manage the outcome. This is exactly the case with paid search and why ...

In marketing you must jump at your opportunities, sometimes requiring a flying leap. In marketing you must jump at your opportunities, sometimes requiring a flying leap. Consumer behavior changes from ...

Anonymous website browsing means it’s harder to track key word searches. This article will show you how to find what keywords visitors search to find your site and the removes impact of the “Not ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. While X’s Premium offerings have been enough ...

In the eternal pursuit of market share, businesses need to keep tabs on their competitors. Without insight into their relative strengths and weaknesses, businesses will struggle to stay competitive.

Is your firm unknowingly surrendering potential clients to its competitors? Prospects are online everyday researching the legal services they need, but if your pages aren’t appearing for the keywords ...

Google Analytics can track referral data from keywords and other sources. Google recently implemented secure connections for signed-in users, so some data is obscured, but SEO teams can still track ...

Amazon quietly released a new analytics dashboard last week to marketplace sellers that Amazon vendors previously paid a hefty annual subscription fee for. The dashboard, called Amazon Brand Analytics ...