Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

LEGO is launching a whole new way to interact with its famous toys, and it could be one of the biggest hits of 2026. It’s ...

The Lego Smart Brick is the building block for its new Smart Play ecosystem of lights, sensors, location tags and other ...

LEGO has announced another five Star Wars sets infused with Smart Brick capabilities, doubling down on its freshly-announced ...

The latest video features a series of loops, which grow larger as they're completed. What does it take for a Lego car to ...

LEGO released 8 Star Wars set with the latest SMART play innovation. The bricks can now react to your builds without needing ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

Seeing the new Lego Smart Brick up close makes you get it. But I can also see why many people still won’t want it ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

Lego explains why its Smart Bricks use custom wireless charging, enabling uninterrupted play without removing bricks from ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...