Low-context communication can be defined as communication that is more direct, specific, and to the point. Words spoken can often be interpreted and understood literally, with fewer intricate factors ...

When a company’s website is well-catered to its audiences’ linguistic and cultural preferences, it’s like a gold-paved, four-star experience that grandly ushers in customers. Of course, no one wants ...

When people communicate, speakers and listeners use information shared by both the parties, which is referred to as ‘context.’ It is believed that there are cultural differences in the degree of ...

In last month’s article on the subject, we explored the importance of understanding cross-cultural communication nuances through the lens of ‘Abena Paris’ (as we now refer to her) and her frustrating ...