Loyalty Rewards Programs

Starbucks Rewards program gets a makeover

Starbucks Rewards program gets a makeover, changes coming in March

Starbucks is revamping its loyalty program and one of the new twists is that you can keep your rewards stars from expiring.

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Starbucks Is Making a Major Change to Its Rewards Program

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Full list of Starbucks rewards program changes coming in March

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Starbucks revamps US loyalty program with three tiers

Starbucks (SBUX.O) will introduce a new three-tiered system to its U.S. loyalty program on March 10, chief brand officer Tressie Lieberman announced at the coffee chain’s investor day on Thursday.

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Starbucks redesigns loyalty program

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Starbucks overhauls loyalty program as U.S. visits rebound

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Starbucks Is Overhauling Its Rewards Program. Here's What It Means For Your Coffee Routine

Whereas the current program works the same way for all members, the new Starbucks Rewards program will sort members into three ascending membership tiers: Green, the default level; Gold, which can be ...

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Starbucks highlights beverage innovation and a new rewards program at its Investor Day

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Starbucks Rewards Is Getting A Major Glow-Up With Bigger Perks And New Ways To Save

Starbucks introduces new tiered loyalty program. Here's what to know

The Starbucks Reward Program is getting a huge makeover this spring. Here's what Florida customers can expect with new tiered system

1don MSN

Starbucks to reintroduce tiers to loyalty program to encourage more visits

Starbucks is bringing back its tiered loyalty program.

Starbucks Unveils Reimagined Loyalty Program to Deliver More Meaningful Value, Personalization and Engagement for Members

Starbucks Unveils Reimagined Loyalty Program The updated Starbucks Rewards program, which launches on March 10, introduces three levels of membership – Green, Gold and Reserve – offering new and exclusive benefits for members.

Retail TouchPoints

Starbucks Revamps Loyalty Program, Plans to Open 400 Net-New U.S. Stores in 2028

Starbucks will relaunch its Starbucks Rewards loyalty program on March 10, creating a three-tiered structure for the program’s 35.5 million members.

Restaurant Business Online

Starbucks is taking a page out of airlines' playbook with its loyalty program changes

The coffee shop giant this spring will reconfigure its Starbucks Rewards loyalty program to feature three levels that give members more

DMNews

Loyalty programs don’t reward loyalty—they create it

Direct Message: Loyalty programs succeed not by rewarding loyalty but by manufacturing it through psychological triggers that override rational decision-making. To learn more about our editorial approach, explore The Direct Message methodology.