Understand how the online marketing world is changing and what trends matter most for 2026. Build a marketing plan that makes ...

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

In a competitive consumer market, the ways in which a brand advertises itself and its offerings plays a direct role in how well everything is received. While marketing for products and services with ...

When Simon Sinek said “People don’t buy what you do; they buy why you do it," he may as well have been talking about senior ...

Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...

Alison Murdock is the founder and chief marketer at Trusted CMO which provides foundational marketing strategy and execution for startups. "Pipeline" is far more than mere sales jargon; it serves as a ...

Ram Kapoor has been named associate vice president (AVP) for marketing and brand strategy as part of the University Communications and Marketing (UCM) team at Carnegie Mellon University.