Values-driven, morally compliant marketing programs are essential for maintaining an ethical company culture. It's not enough for a business to assume that a strong personal moral compass is ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Companies and marketing professionals use a variety of marketing strategies to effectively convey a message or promote a product or brand. Marketing strategies are designed to create focus and a ...

Holistic marketing takes into account the considerations of stakeholders, customers, employees, suppliers, and the community as a whole when creating and implementing marketing strategies. Although ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

Entrepreneurs often don't know much about marketing their business. After all, they are good at what they do and chances are that isn't marketing. Developing a successful marketing campaign involves a ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

Reaching the right customers could be the difference between a thriving business and a failed venture – and it all starts with a business marketing plan. An effective marketing plan is a blueprint for ...

The SWOT Analysis framework measures your company’s competitive advantages and disadvantages and plans for improvements and seizing favorable opportunities for your business. In marketing, the SWOT ...

A great content marketing strategy supports business goals. Use our zero-fluff guide to create and publish content for your target audience. A content marketing strategy is a data-driven plan to ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. David Kindness is a Certified Public ...