Marketing automation giant Marketo has been snapped up by a private equity buyer in a deal that values it among the top ad and marketing tech investments ever. Vista Equity Partners, which took a ...

Google's cloud unit has snagged a flagship new customer in its race against rivals Amazon and Microsoft. Marketo announced on Thursday that it will move all of its marketing automation software onto ...

Getting inside the tangible outcomes of Adobe's acquisitions of Marketo and Magento. LAS VEGAS — Adobe spent $6.43 billion in software acquisitions last year to boost its digital experience suite.

Marketo announced new products at its company’s annual conference, Marketo Nation Summit, in San Francisco this week. The products, Marketo Sky, Marketo Sales Engage and Marketo Performance Insights, ...

RESTON, Va.--(BUSINESS WIRE)--Software AG (Frankfurt TecDAX: SOW) today announced it has joined Marketo’s best-of-breed partner ecosystem, LaunchPoint®. As a result of the partnership, customers of ...

Tier 2. Orchestration (Top 20%): Just as Marketo created the "marketing ops" role, AI SDRs need handlers. These SDRs will ...

Marketo announced today it acquired sales engagement software provider ToutApp, in a move aimed at helping organizations better coordinate their sales and marketing technologies. Terms of the deal ...

There are several enterprise players that want a share of Salesforce’s business, but just aren’t making headway by knuckling up against the company’s dominant, entrenched SaaS CRM offerings. Rather ...

Marketing-software maker Marketo has agreed to be acquired by private equity firm Vista Equity Partners for $1.79 billion, the company announced Tuesday. Marketo shareholders will receive $35.25 in ...