This is part of an ongoing series related to Peter Meyers' project "Breaking the Page: Transforming Books and the Reading Experience." We'll be featuring additional material in the weeks ahead. (Note: ...
Ask anyone who lives on the cutting edge of tech what the term “multi-screen viewing” means, and you’re bound to get several different answers. Some think of it as multiple shows streaming on ...
Back in February of 2010, Microsoft applied for a number of patents related to touchscreen gestures on a tablet. Many of them concern a dual-screen device, conjuring images of the once ...
'Multi-screen' is now a common term in the world of communications. Advertisers and agencies are quickly adapting to the changing media habits of consumers. As they get familiar with multi-screen ...
Television audiences are no longer limited to one blaring screen. In fact, audiences are interacting with a second or even third screen while watching shows with help from their tablets, smart phones ...
Anybody familiar with Nintendo’s hardware history knows better than to expect the company to rest on its laurels. Sure enough, as the company’s Switch continues racking up sales, a hint at its next ...
While marketers increasingly recognize the need for multichannel marketing as multi-screen content consumption grows, many fail to grasp the different needs driving distinct cross-device behaviors.