The survey reveals life sciences leaders still largely rely on traditional observational research methods, including site-based prospective studies, retrospective chart reviews, and real-world ...

Behavior researchers long ago recognized there is often a big difference between what people say they will do, and what they actually do. The best way to find the truth is to adopt observational ...

A difficult undertaking is to isolate the exact makeup of accounting research. The methods, goals and focus of accounting research tends to shift over time. Historically, a large part of defining a ...

Achieve a deeper understanding of human experiences by deploying the creative practices in research. Here’s how ...