PPC managers, as a rule, are completely swamped. But that doesn’t mean we can’t also increase productivity when managing campaigns. One core tactic to get more done when managing PPC is to achieve a ...

Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely ...

What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel.

PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...

So today I am organizing a PPC account. This is an account that I took over from another agency. The account has four different Campaigns with around seven different AdGroups throughout all the four ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

There is truth in the cliché “good is the enemy of great.” When it comes to paid search, it could also be said that “ongoing optimization is the enemy of an optimal account.” This isn’t to say ongoing ...

Asad Kausar is CEO at Dabaran, a premier Chicago-based SEO agency helping businesses grow their online presence and expand their audience. Modern marketing is all about showing up online, and search ...

This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here ...