Search and shopping excel at closing, not creating. Learn how awareness, CRM, and upper-funnel media fuel future performance.

Budget increase, performance drops, budget decrease. Almost every marketer knows that short-sighted game, where decisions are made on a daily basis and campaign performance fluctuates to extremes, ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Time is money in this era of speed. PPC is one heck of a follower of this rule, as it does not wait for anyone to catch up.

Data-driven advertising bridges this gap by transforming insights into real-time action. It allows brands to target the right audience, deliver relevant messaging, and adjust campaigns instantly based ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Alastair Kane Search Marketing, a B2B search marketing consultancy, emphasizes that despite advances in artificial intelligence and automation, businesses still require experienced PPC consultant ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

Search Atlas Website Studio Unveiled on Day 2 of Search Atlas Christmas Livestreams New York City, United States – December 16, 2025 / Search Atlas / Search Atlas announced the launch of Website ...

Search Atlas announced the launch of Website Studio, a new platform designed to create high-quality landing pages in minutes. Website Studio brings enterprise-level page creation to teams of any size ...